How SEO and PPC are a powerful tool when used together SEO and PPC are two different aspects of internet keyword searches. These are two strategies used by Digital marketing companies to rank websites on top of the search engines for natural search. SEO techniques or Search Engine Optimization is almost free of cost where a person does not have to pay any charge to other platforms and all things are available for free. While PPC or Pay per Click is a paid service where one pays the search engines to rank them on top positions via their advertising platforms. Both of these internet marketing strategies are very good and bring huge and organic traffic to the websites if done properly and efficiently. In brief, SEO is all about a good and informational website having keywords oriented content meeting all Google guidelines and quality backlinks alongside some classified submissions and other stuff. Whereas PPC Ads are about having a good and genuine website that has genuine prod...