How PPC and SEO are better when Used Together

How SEO and PPC are a powerful tool when used together

SEO and PPC are two different aspects of internet keyword searches. These are two strategies used by Digital marketing companies to rank websites on top of the search engines for natural search. SEO techniques or Search Engine Optimization is almost free of cost where a person does not have to pay any charge to other platforms and all things are available for free. While PPC or Pay per Click is a paid service where one pays the search engines to rank them on top positions via their advertising platforms. Both of these internet marketing strategies are very good and bring huge and organic traffic to the websites if done properly and efficiently.

In brief, SEO is all about a good and informational website having keywords oriented content meeting all Google guidelines and quality backlinks alongside some classified submissions and other stuff. Whereas PPC Ads are about having a good and genuine website that has genuine products and services. They must run Google Adwords campaigns efficiently for the required keywords. They both are a different approach to gain user traffic but if implemented together, it can gain you more traffic and increase your sales and leads. Here are the 8 Ways PPC and SEO are Better when used Together -

 Youmoz.

1. Share Keyword Information:

Using organic and white hat SEO strategy and running PPC advertising at the same time gives you more keyword research data to analyze. And thus you can determine which keyword has more searches and more conversion rate. It enables you to optimize your digital marketing strategies and implement them effectively based upon the campaign quality score.

2. Utilize the website’s search information to get proper PPC keywords:

The primary purpose of PPC is to find the keyword that your users use to search your products and services. When you enable the site search on your webpage and parse the keywords that are often used then it will give you very vital information on your users' behavior and needs. You can take the help of a keyword explorer tool to make your paid search more effective.

3. Visibility:

The main aim of running PPC and doing SEO together is to get rank number 1 on Google, but once your website attains the 1st position, you stop running the PPC campaigns and make changes to your marketing plan. Remember, the PPC ads are always shown even on the top of organic results. So, always make your page visible on top to gain more traffic. If not required only then you can stop your PPC campaign.

4. PPC ads for proper and more accurate SEO:

The PPC ad tools empower you to know more about the most searched keywords and the results having more conversion rates. This helps you to do a proper on-page SEO of your website including keyword density, titles, and tags, gaining you more users.

5. Test your imperative natural keyword with PPC conversions:

You can refine your PPC keyword strategies with the help of PPC advertisements. This will help you with your long term keywords on which you want your website to rank number 1. As an SEO Consultant in India, it is experienced by me that these PPC ads render you instant results and help you to make a proper strategy for that keyword for more conversion.

6. Social Media Visibility:

Alongside running PPC on search engines and doing SEO, if you run PPC campaigns on social media platforms than you will gain numerous traffic. This is because most of the people nowadays spend most times on Social Media including Facebook, Twitter, and YouTube. Apart from this, you can also choose your audience from a particular area and a particular age group. You can do these experiments to know who your main consumers are and then you can optimize your SEO strategies more accurately to enhance your online marketing.

7. Unify E-commerce feeds into Adwords results:

Using AdWords PPC, you can directly list your products on the Google Search result pages along with their reviews and featured images. When the user clicks on the product image, its page will open where he can directly buy that product after reading its specifications and features. This is a blessing for e-commerce websites to increase their sales.

8. Fight Negative PR:

Where there are admirers, there are detractors as well who will speak negatively about your website or company. These negative PR and comments can decrease your ranks on google and the user traffic as well. You can cope up this by running PPC campaigns in response to such comments if required. You can always tell the story of your side.